Current Year Winners

SPECIAL AWARDS
Digital Person of the Year
Winner
BYJU RAVEENDRAN, BYJU’s
Digital Woman of the Year
Winner
Aruna Sundararajan, Department of Telecommunication, Ministry of Communication
Winner
Falguni Nayar, Nykaa.com
Digital Start-Up of the Year
Winner
Udaan
Digital Agency of the Year
Gold
Interactive Avenues
Silver
GroupM Media India
Bronze
Columbus India (SVG Media)
Social Media Person of the Year
Winner
Karan Johar
DIGITAL ADVERTISING AWARDS
PARTNER
News 18
Best App/Game used for Marketing
Entry Name
Client/Submitted By
Gold
When India Dared To Stare
MTV India by Madison Media
Silver
Chug Chug on Chuk Chuk
Pepsico India by GroupM Media India
Bronze
WhatsApping to Fitness -The Quaker Way
Pepsico India by GroupM Media India
Best Brand Awareness Campaign using Mobile
Entry Name
Client/Submitted By
Gold
Durex Air - The Condom for Condom Haters
Reckitt Benckiser India by Havas Worldwide India
Silver
Jio Cadbury’s Generosity Campaign
Reliance Jio Infocomm
Bronze
Veet ushers in the era of uninhibited beauty with #UNPOSE
Reckitt Benckiser India by Havas Worldwide India
Best Data Driven Marketing Strategy
Entry Name
Client/Submitted By
Gold
The Adaptive Data Lighthouse - Activating Infection Alert System in Rural India
Hindustan Unilever Limited by GroupM Media India
Silver
Chug Chug on Chuk Chuk
Pepsico India by GroupM Media India
Bronze
Programmatic ABM for HP PC -creating an influential touchpoint
HP India by PHD India
Best Digital Integrated Campaign
Entry Name
Client/Submitted By
Gold
How Castrol Activ brought communities together to #ProtectWhatYouLove
Castrol India by Interactive Avenues
Silver
Mutual Funds Sahi Hai
AMFI by Mirum India
Bronze
Kaya Vs. The Internet: The True Expert
Kaya by Schbang
Best Display Campaign
Entry Name
Client/Submitted By
Gold
Havells Brand Campaigns
Havells India
Silver
Tata Motors Keep Loading
Tata Motors by Havas Media Group India
Bronze
Dhani - Phone se loan in 3 mins
IVL Finance by Madison Media
Bronze
Real-time Contextual Banners to Stop Allergy ki Sardi!
Piramal Healthcare by Logicserve Digital
Best Email Marketing Campaign
Entry Name
Client/Submitted By
Gold
Raymond - Look Good, Do Good
The Raymond Group by Dentsu Aegis Media India
Silver
Dream Come True Contest
JetPrivilege
Bronze
Driving results through Email Marketing Strategy for Max Bupa
Max Bupa Health Insurance by SVG Media (Columbus India)
Best Execution of Performance Campaign
Entry Name
Client/Submitted By
Gold
Girnar API Integration with FB CRM
Honda Cars India by Interactive Avenues
Silver
Bloomberg Quint WhatsApp Campaign
Bloomberg Quint by Dentsu Aegis Media India
Bronze
Mahindra Commercial Vehicles
Mahindra & Mahindra by Interactive Avenues
Best Lead Generation Campaign through Mobile
Entry Name
Client/Submitted By
Gold
National Jeans Day By fbb
Future Retail by Social Kinnect
Silver
Clickbait Strategy – Luring Audiences towards Cyber Security
Bajaj Allianz General Insurance by Logicserve Digital
Bronze
Leveraging Mobile to Deliver Performance for Canara HSBC
Canara HSBC OBC Life Insurance by Columbus India (SVG Media)
Best Messaging Campaign
Entry Name
Client/Submitted By
Gold
SonyLIV Video PN
SonyLiv
Silver
This Diwali, Whats up Alpino!
Nestle India by TLG India (Performics India)
Bronze
HDFC Life #TheMemoryProject Campaign
HDFC Life by TLG India (Performics India)
Best Mobile Search Campaign
Entry Name
Client/Submitted By
Gold
Pizza Hut: Delivering Frictionless experience through increased visibility for customers on-the-go
Yum Brands - Pizza Hut by SingleInterface
Silver
How JetPrivilege is changing the way its members and prospects are using the mobile device
JetPrivilege
Bronze
Dhani - Phone se loan in 3 mins
IVL Finance by Madison Media
Best Omni-Channel Campaign Management & Marketing Automation
Entry Name
Client/Submitted By
Gold
Share-A-Coke Campaign: Leveraging Partnerships
Coca-Cola India by Interactive Avenues
Silver
Bridge to possible campaign
Cisco Systems India
Bronze
Kotak Securities amplifies trading transactions by 71% out of 50% activated customer base
Kotak Securities by Netcore Solutions
Best Search Marketing Campaign
Entry Name
Client/Submitted By
Gold
Curefit- Search Marketing
Curefit by Hiveminds
Silver
How Johnson and Johnson’s helped new parents find quick solutions for baby care
Johnson & Johnson by Interactive Avenues
Bronze
Driving Online Enquiries Using Search & Social for Chandigarh University
Chandigarh University by SVG Media (Columbus India)
Best use of AR/VR in a Marketing Campaign
Entry Name
Client/Submitted By
Gold
When India Dared To Stare
MTV India by Madison Media
Silver
Entertainment Wish Karo, DishTV Karo
DishTV India by Affle India
Bronze
When the world of Prime comes to you
Amazon India by Blink Digital India
Best use of Native Advertising
Entry Name
Client/Submitted By
Gold
Bira x Hip-Hop Revolution on JioSaavn
B9 Beverages by Saavn Media
Silver
102 not out - JioInteract
Reliance Jio Infocomm
Bronze
CEAT Uses Native Educational Content To Drive Road Safety Message
CEAT Tyres by Isobar
Best Viral Marketing Campaign
Entry Name
Client/Submitted By
Gold
Half Day Rant - What’s Your Status
Kingfisher Ultra Shorts - United Breweries by Twilight Entertainment
Silver
#PowerlessQueen
Project Nanhi Kali by WATConsult
Bronze
Brilliant Moments
Hyundai Motor India by Innocean Worldwide India
Bronze
Making American Tourister’s Swagpack a social, style sensation
Samsonite by Interactive Avenues
PAYMENT AND FINTECH AWARDS
Best Banking Tech of the Year
Entry Name
Submitted By
Winner
Sarvatra EFT Switching Services
Sarvatra Technologies
Best Digital Payment Processor
Entry Name
Submitted By
Winner
PayPLUS Unified Payment Acceptance
Mahindra Comviva Technologies
Best Insurance Tech of the Year
Entry Name
Submitted By
Winner
‘Self-Video Cashless Claims’- Making Insurance Seamless
Policybazaar.com
Best Lending Tech of the Year
Entry Name
Submitted By
Winner
Lendingkart Group
Lendingkart Technologies
Best Mobile Payment Product or Service
Entry Name
Submitted By
Winner
PhonePe Open Payments App
PhonePe
Best Payment Technology/Solution provider
Entry Name
Submitted By
Winner
ToneTag
ToneTag
Best Prepaid Card Solution
Entry Name
Submitted By
Winner
Expense Benefits Cards
Zaggle Prepaid Ocean Services
Most Innovative Fintech Data Solution Provider
Entry Name
Submitted By
Winner
Signzy Technologies
Signzy Technologies
Most Innovative Money Transfer Product/Service
Entry Name
Submitted By
Winner
Indusind Bank
Indusind Bank
Most Innovative Wealth, Asset and Investment Management Service/Product
Entry Name
Submitted By
Winner
Valuefy
Valuefy
MOBILE AND APP AWARDS
Best Consumer Mobile Service
Entry Name
Client/Submitted By
Winner
Bloomberg Quint WhatsApp Campaign
Bloomberg Quint by Dentsu Aegis Media India
Winner
Jio Cricket Play Along- Darshak Bane Khiladi
Reliance Jio Infocomm
Best Enterprise Product or Service
Entry Name
Client/Submitted By
Winner
Quixxi Security
Lakeba
Best Innovative Mobile App
Entry Name
Client/Submitted By
Winner
BYJU’S - The Learning App
BYJU’S
Most Innovative Start-Up App
Entry Name
Client/Submitted By
Winner
LIKE App
LIKE App by Alphabet Consulting
TECHNOLOGY AWARDS
PARTNER
Alexa Emerging Voice Tech Brand Partner
Entry Name
Client/Submitted By
Winner
DishTV India
Alexa Emerging Voice Tech Developer
Entry Name
Client/Submitted By
Winner
Aviral Aggarwal
Best Digital API
Entry Name
Client/Submitted By
Winner
Open Banking
Kotak Mahindra Bank
Best Tech for Advertising
Entry Name
Client/Submitted By
Winner
Industry first Google branded Assistant - Maruti Suzuki
Maruti Suzuki by Grapes Digital
Best Tech for E-Commerce
Entry Name
Client/Submitted By
Winner
HungerBox
HungerBox
Best Tech for Education
Entry Name
Submitted By
Winner
UpGrad
UpGrad
Best Tech for Health
Entry Name
Client/Submitted By
Winner
End to End Supply Chain Automation of Menstrual Hygiene Scheme across the state of Maharashtra under the name “ASMITA”
Yes Bank
Best Tech for Media
Entry Name
Client/Submitted By
Winner
Quintype- The Platform publishers love to use
Quintype Technologies India
Best Tech for Retail
Entry Name
Client/Submitted By
Winner
Shelfie
Lakeba
Best use of Bots
Entry Name
Client/Submitted By
Winner
Jio Interact- Humane AI for the next billion internet users
Reliance Jio Infocomm
Best use of IoT
Entry Name
Client/Submitted By
Winner
India’s First IoT Based Building Management System
BuildTrack - Surmount Energy Solutions
Best use of Machine Learning
Entry Name
Client/Submitted By
Winner
ABHED/PAIS
Staqu Technologies
Most Digitally Enabled Organization
Entry Name
Client/Submitted By
Winner
Aditya Birla Health Insurance
Aditya Birla Health Insurance
DIGITAL CONTENT AWARDS
PARTNER
B2B Content Campaign of the Year
Entry Name
Client/Submitted By
Gold
YES, I WRITE - India’s first corporate writing competition
StoryMirror & YES BANK
Silver
BuildingItUp With Bertelsmann
Bertelsmann India Investments by Boring Brands
Bronze
Bajaj Finserv - Doctors Day Campaign
Bajaj Finserv by #ARM Worldwide
B2C Content Campaign of the Year
Entry Name
Client/Submitted By
Gold
The Taste That Grabs You
Heinz India by FoxyMoron
Silver
Amazon Prime Video: Comicstaan
Amazon Prime Video by PivotRoots & SoCheers Infotech
Silver
Sui Dhaaga - Made In India Logo
Yash Raj Films
Best Use of Mobile for Content Marketing Campaign
Entry Name
Client/Submitted By
Gold
The Adaptive Data Lighthouse - Activating Infection Alert System in Rural India
Hindustan Unilever Limited by GroupM Media India
Silver
How Horlicks Proved That Content Hits Home When Localized
GSK Consumer Healthcare by Mindshare India
Bronze
American Tourister’s Curio uses habits that are Hard To Let Go to create a unique positioning
Samsonite by Interactive Avenues
Best Use of Real-Time Streaming
Entry Name
Client/Submitted By
Gold
India’s First Ever Night Auto Expo
Maruti Suzuki by Grapes Digital
Gold
Share-A-Coke Campaign: Leveraging Partnerships
Coca-Cola India by Interactive Avenues
Bronze
Big Bazaar : Facebook 24hrs Live
Future Retail by Mediacom Communications
Best User-Generated Content used for a Campaign
Entry Name
Client/Submitted By
Gold
Brilliant Moments
Hyundai Motor India by Innocean Worldwide India
Silver
#JumpForHealth
Aditya Birla Health Insurance
Silver
#36SecPlankChallenge
Bajaj Allianz Life Insurance
In-house Content Campaign of the Year
Entry Name
Client/Submitted By
Gold
Ultra Shorts
Kingfisher Ultra Shorts - United Breweries by Twilight Entertainment
Gold
Social Sher - Social Media Brand Ambassador Program
HDFC Bank
Bronze
My City My Pride from Jagran.com
Jagran New Media - MMI Online
Most Consistent Excellence in Digital Publishing
Entry Name
Client/Submitted By
Gold
Rise Against Climate Change
Mahindra & Mahindra
Silver
#SowTheFuture: Empowering the second-generation farmer and building brand relevance with tailor-made content
Mahindra Tractor by Interactive Avenues
Bronze
Mahindra BLAZO - Truck Driver Driven Festive Campaign
Mahindra & Mahindra Truck and Bus Division
SOCIAL MEDIA AWARDS
Best Blog
Entry Name
Client/Submitted By
Gold
ED Times
ED Times
Gold
Engaging top funnel users with blog content: Max Bupa
Max Bupa Health Insurance by SVG Media (Columbus India )
Bronze
ABSLMF Blog
Aditya Birla Sun Life Mutual Fund
Best Social Influencer Campaign
Entry Name
Client/Submitted By
Gold
Nerolac Colour Trails
Kansai Nerolac Paints by Hungama Digital Services
Silver
#PowerlessQueen
Project Nanhi Kali by WATConsult
Bronze
Motoshowtime- Influencing the most entertaining phone launch ever
Motorola India by 21N78E Creative Labs
Best use of Facebook
Entry Name
Client/Submitted By
Gold
Making Best Use of Facebook - Max Life Insurance : Online Agent Advisor Recruitment
Max Life Insurance by SVG Media (Columbus India )
Silver
Big Bazaar : Facebook 24hrs Live
Future Retail by Mediacom Communications
Bronze
Free Shopping Weekend
Brand Factory by IONZ Digital
Best use of Instagram
Entry Name
Client/Submitted By
Gold
Bigbasket - Best Use of Instagram: Creative stories and Instagrids
Bigbasket by Hiveminds
Silver
Xiaomi Mi A2 : Positioning the Mi as a Premium Quality Smartphone with an Exceptional Camera #ShotOnMiA2
Xiaomi Mi A2 by Ripple Links
Bronze
Amazon Prime Video: Comicstaan
Amazon Prime Video by PivotRoots & SoCheers Infotech
Best use of LinkedIn
Entry Name
Client/Submitted By
Gold
HDFC Life Linkedin Campaign
HDFC Life by Dentsu Webchutney
Silver
Using LinkedIn to Deliver Performance for Canara HSBC
Canara HSBC OBC Life Insurance by SVG Media (Columbus India)
Bronze
Adhil Shetty – LinkedIn Power Profile: Finance
BankBazaar.com
Best use of Twitter
Entry Name
Client/Submitted By
Gold
How Durex Kohinoor’s desi flavours brought roleplay to Indian bedrooms
Reckitt Benckiser India by Havas Worldwide India
Silver
Badhaai Ho
Junglee Pictures by The Small Big Idea
Bronze
American Tourister’s Swagpack introduces Social Media to real icons of swag
Samsonite by Interactive Avenues
Best use of YouTube
Entry Name
Client/Submitted By
Gold
The Lallantop Chunav Yatra
TV Today Network
Gold
#GiveSubtitlesToSuicide
Suicide Prevention India Foundation by WATConsult
Bronze
Isse Apni Hi Gaadi Samjho
Uber Technologies Inc. by TLG India (Performics India)
DIGITAL SOCIAL AND ECONOMIC EMPOWERMENT AWARDS
Best use of Internet for Social and Economic Development
Entry Name
Client/Submitted By
Winner
The Better India- A Positive Impact Media Platform
The Better India
Best use of Mobile for Social and Economic Development
Entry Name
Client/Submitted By
Winner
DIGITAL GRAM PRATINIDHI
RAMINFO
Best use of Technology to Drive/Execute CSR Initiative
Entry Name
Client/Submitted By
Winner
Adult Literacy Program
Tata Consultancy Services