Shortlisted Entries

DIGITAL ADVERTISING AWARDS
1. Best App/Game used for Marketing
Entry Name
Client/Submitted By
Pitchers - Your Nightlife Planning App
United Breweries
Chug Chug on Chuk Chuk
Pepsico India by GroupM Media India
WhatsApping to Fitness - The Quaker Way
Pepsico India by GroupM Media India
When India Dared To Stare
Madison Media
Jio Cricket Play Along- Darshak Bane Khiladi
Reliance Jio Infocomm
2. Best Brand Awareness Campaign using Mobile
Entry Name
Client/Submitted By
Veet ushers in the era of uninhibited beauty with #UNPOSE
Reckitt Benckiser India by Havas Media Group India
Share-A-Coke Campaign: Leveraging Partnerships
Coca-Cola India By Interactive Avenues
Jio Cadbury’s Generosity Campaign
Reliance Jio Infocomm
Durex Air - The Condom for Condom Haters
Reckitt Benckiser India by Havas Media Group India
#ShowTheFuture - Empowering the Second-Generation Farmer
Mahindra Tractor By Interactive Avenues
3. Best Data Driven Marketing Strategy
Entry Name
Client/Submitted By
Girnar API Integration with FB CRM
Honda Cars India by Interactive Avenues
The Adaptive Data Lighthouse - Activating Infection Alert System in Rural India
Hindustan Unilever Limited by GroupM Media India
Chug Chug on Chuk Chuk
Pepsico India by GroupM Media India
Programmatic ABM for HP PC -creating an influential touch-point
HP India by PHD India
WhatsApping to Fitness - The Quaker Way
Pepsico India by GroupM Media India
Dhani - Phone se loan in 3 mins
IVL Finance by Madison Media
4. Best Digital Integrated Campaign
Entry Name
Client/Submitted By
One Thing About Mom
Metropolis Healthcare by 21N78E Creative Labs
Mutual Funds Sahi Hai
AMFI by Mirum India
Kaya Vs. The Internet: The True Expert
Kaya by Schbang
Fever Fighters
Metropolis Healthcare by 21N78E Creative Labs
How Castrol Activ brought communities together to #ProtectWhatYouLove
Castrol India by Interactive Avenues
5. Best Display Campaign
Entry Name
Client/Submitted By
American Tourister’s Swagpack takes the internet by storm
Samsonite by Interactive Avenues
Havells Brand Campaigns
Havells India
Dhani - Phone se loan in 3 mins
IVL Finance by Madison Media
Tata Motors Keep Loading
Tata Motors by Havas Media Group India
Share-A-Coke Campaign: Leveraging Partnerships
Coca-Cola India by Interactive Avenues
Real-time Contextual Banners to Stop Allergy ki Sardi!
Piramal Healthcare by Logicserve Digital
6. Best Email Marketing Campaign
Entry Name
Client/Submitted By
Dream Come True Contest
Jet Privilege
Raymond - Look Good, Do Good
The Raymond Group by Dentsu Aegis Media India
Cigna TTK taps into email for lead-gen success!
Cigna TTK by Interactive Avenues
Using Email Marketing to drive performance for Canara HSBC OBC Life Insurance
Canara HSBC OBC Life Insurance by SVG Media (Columbus India)
Driving results through Email Marketing Strategy for Max Bupa
Max Bupa Health Insurance Company by SVG Media (Columbus India)
7. Best Execution of Performance Campaign
Entry Name
Client/Submitted By
Girnar API Integration with FB CRM
Honda Cars India by Interactive Avenues
Bloomberg Quint WhatsApp Campaign
Bloomberg Quint by Dentsu Aegis Media India
Dhani - Phone se loan in 3 mins
IVL Finance by Madison Media
Programmatic push & Dynamic Creative strategy yields 165% growth in business
Fullerton India Credit Company
Mahindra Commercial Vehicles
Mahindra & Mahindra by Interactive Avenues
8. Best Lead Generation Campaign through Mobile
Entry Name
Client/Submitted By
National Jeans Day by fbb
Future Retail by Social Kinnect
Match making the SAP way
SAP India by PHD India
Clickbait Strategy – Luring Audiences towards Cyber Security
Bajaj Allianz General Insurance Company by Logicserve Digital
Leveraging Mobile to Deliver Performance for Canara HSBC
Canara HSBC OBC Life Insurance by SVG Media (Columbus India)
Entertainment Wish Karo, DishTV Karo
DishTV by Affle India
9. Best Messaging Campaign
Entry Name
Client/Submitted By
HDFC Life #TheMemoryProject Campaign
HDFC Life by TLG India (Performics India)
SonyLIV Video PN
SonyLIV
India's First AI (Artificial Intelligence) SMS
Maruti Suzuki by Grapes Digital
This Diwali, Whats up Alpino!
Nestle India by TLG India (Performics India)
Women Reclaim their Streets to MakeYourCitySafe
Volvo Cars India by Mindshare
10. Best Mobile Search Campaign
Entry Name
Client/Submitted By
Godrej 24 - LateNightSearches
Godrej Properties by Madison Media
Dhani - Phone se loan in 3 mins
IVL Finance by Madison Media
Near Me Search Campaigns
NoBroker.com
Pizza Hut: Delivering Frictionless experience through increased visibility for customers on-the-go
Yum Brands - Pizza Hut by SingleInterface
How JetPrivilege is changing the way its members and prospects are using the mobile device
JetPrivilege
11. Best Omni-channel Campaign Management & Marketing Automation
Entry Name
Client/Submitted By
Election results had a new destination - Hotstar
Hotstar by TLG India (Performics India)
Bridge to possible campaign
Cisco Systems India
Kotak Securities amplifies trading transactions by 71% out of 50% activated customer base
Kotak Securities by Netcore Solutions
Jagran.com - My City My Pride
Jagran New Media - MMI Online
Share-A-Coke Campaign: Leveraging Partnerships
Coca-Cola India by Interactive Avenues
12. Best Search Marketing Campaign
Entry Name
Client/Submitted By
Curefit- Search Marketing
Curefit by Hiveminds
Use of Oberoi smart script to optimise non brand campaigns
The Oberoi Group by Interactive Avenues
How Johnson and Johnson’s helped new parents find quick solutions for baby care
Johnson & Johnson by Interactive Avenues
Bajaj Finserv - Business Loan
Bajaj Finserv by #ARM Worldwide
Driving Online Enquiries Using Search & Social for Chandigarh University
Chandigarh University by SVG Media (Columbus India)
13. Best use of AR/VR in a Marketing Campaign
Entry Name
Client/Submitted By
When India Dared To Stare
Madison Media
Entertainment Wish Karo, DishTV Karo
DishTV by Affle India
Jio Interact- Humane AI for the next billion internet users
Reliance Jio Infocomm
L’Oreal India: Beauty for all - Retail Consumer Experience in your palm!
LOreal India by InMobi
When the world of Prime comes to you
Amazon India by Blink Digital India
14. Best use of Native Advertising
Entry Name
Client/Submitted By
CEAT Uses Native Educational Content To Drive Road Safety Message
CEAT Tyres by Isobar
102 not out - JioInteract
Reliance Jio Infocomm
PivotRoots: Amazon Prime Video - Comicstaan
Amazon Prime Video by PivotRoots
The Week We Unmasked India
Asian Paints by Madison Media
Bira x Hip-Hop Revolution on JioSaavn
B9 Beverages by Saavn Media
15. Best Viral Marketing Campaign
Entry Name
Client/Submitted By
#PowerlessQueen
Project Nanhi Kali by WATConsult
Making American Tourister’s Swagpack a social, style sensation.
Samsonite by Interactive Avenues
Half Day Rant - What's Your Status
Kingfisher Ultra Shorts - United Breweries by Twilight Productions
Brilliant Moments
Hyundai Motor India by Innocean Worldwide India
#KidsNotforsale
Save The Children by WATConsult
DIGITAL CONTENT AWARDS
1. B2B Content Campaign of the Year
Entry Name
Client/Submitted By
Bajaj Finserv - Doctors Day campaign
Bajaj Finserv by #ARM Worldwide
YES, I WRITE - India's first corporate writing competition
YES BANK
#MillennialBanking #Campaign
Aspire Systems
YES SCALE
YES BANK
BuildingItUp With Bertelsmann
Bertelsmann India Investments by Boring Brands
2. B2C Content Campaign of the Year
Entry Name
Client/Submitted By
Life Goals Done
Bajaj Allianz Life Insurance Co.
The Taste That Grabs You
Heinz India by FoxyMoron
PivotRoots & Socheers: Amazon Prime Video - Comicstaan
Amazon Prime Video by PivotRoots
COCORide Launch Campaign
COCO by DHFL General Insurance
Sui Dhaaga - Made In India Logo
Yash Raj Films
3. Best Use of Mobile for Content Marketing
Entry Name
Client/Submitted By
How Horlicks Proved That Content Hits Home When Localized
GSK Consumer Healthcare by Mediacom Communications
American Tourister's Curio uses habits that are Hard To Let Go to create a unique positioning
Samsonite by Interactive Avenues
#LavenderOnActivMode
Godrej Goodknight by Schbang Digital Solutions
When India Dared To Stare
Madison Media
The Adaptive Data Lighthouse - Activating Infection Alert System in Rural India
Hindustan Unilever Limited by GroupM Media India
4. Best Use of Real-Time Streaming
Entry Name
Client/Submitted By
India's First Ever Night Auto Expo
Maruti Suzuki by Grapes Digital
PivotRoots & SoCheers: Amazon Prime Video - Comicstaan
Amazon Prime Video by PivotRoots
Big Bazaar : Facebook 24hrs Live
Future Retail by Mediacom Communications
Durex Real Time Marketing
Reckitt Benckiser India by Interactive Avenues
Share-A-Coke Campaign: Leveraging Partnerships
Coca-Cola India by Interactive Avenues
5. Best User-Generated Content used for a Campaign
Entry Name
Client/Submitted By
American Tourister gets people grooving with its campaign Swagpack.
Samsonite
Brilliant Moments
Hyundai Motor India by Innocean Worldwide India
#JumpForHealth
Aditya Birla Health Insurance Co.
#36SecPlankChallenge
Bajaj Allianz Life Insurance Co.
YES, I WRITE - India's first corporate writing competition
YES BANK
6. In-house Content Campaign of the Year (New)
Entry Name
Client/Submitted By
Social Sher - Social Media Brand Ambassador Programme
HDFC Bank
Jagran.com - My City My Pride
Jagran New Media - MMI Online
Bruises Can Be Good
Reebok India by Isobar
BMW Motorrad Stories
BMW Motorrad India
Ultra Shorts
Kingfisher Ultra Shorts by United Breweries
7. Most Consistent Excellence in Digital Publishing
Entry Name
Client/Submitted By
Life Goals Done Campaign
Bajaj Allianz Life Insurance Co.
Rise Against Climate Change
Mahindra & Mahindra
Mahindra BLAZO - Truck Driver Driven Festive Campaign
Mahindra & Mahindra Truck and Bus Division
#KhushiyonKaUpgrade
YES Bank by Dentsu Aegis Media India
#SowTheFuture: Empowering the second-generation farmer and building brand relevance with tailor-made content
Mahindra Tractor by Interactive Avenues
SOCIAL MEDIA AWARDS
1. Best Blog
Entry Name
Client/Submitted By
ED Times
Yaap by ED Times
ABSLMF Blog
Aditya Birla Sun Life Mutual Fund
Blog on Forms 15G and 15H to save TDS on Interest Income
STATE BANK OF INDIA
Luvlap Strollers
Tiny step by Nimsstylefile
Engaging top funnel users with blog content: Max Bupa
Max Bupa Health Insurance Company by SVG Media (Columbus India)
2. Best Social Influencer Campaign
Entry Name
Client/Submitted By
#EnergiseMoms
Duroflex Mattresses by Isobar
Motoshowtime- Influencing the most entertaining phone launch ever
Motorola, India by 21N78E Creative Labs
#PowerlessQueen
Project Nanhi Kali by WATConsult
Titan Raga Masaba
Titan Company by Wavemaker
Nerolac Colour Trails
Kansai Nerolac Paints by Hungama Digital Services
3. Best use of Facebook
Entry Name
Client/Submitted By
Making Best Use of Facebook - Max Life Insurance : Online Agent Advisor Recruitment
Max Life Insurance Company SVG Media (Columbus India)
Free Shopping Weekend
Brand Factory by IONZ Digital
#JumpForHealth
Aditya Birla Health Insurance
#inLOVEwithSWITZERLAND
Switzerland Tourism by Dentsu Aegis Media India
Big Bazaar : Facebook 24hrs Live
Future Retail by Mediacom Communications
4. Best use of Instagram
Entry Name
Client/Submitted By
Bigbasket - Best Use of Instagram: Creative stories and Instagrids
Bigbasket by Hiveminds
American Tourister goes all the way on social media to become Hard To Let Go
Samsonite by Interactive Avenues
Xiaomi Mi A2 : Positioning the Mi as a Premium Quality Smartphone with an Exceptional Camera #ShotOnMiA2
Xiaomi Mi A2 by Ripple Links
Paytm Mall - #SwagoutChallenge
Paytm E-Commerce by Buzzone
PivotRoots: Amazon Prime Video - Comicstaan
Amazon Prime Video by PivotRoots
5. Best use of LinkedIn
Entry Name
Client/Submitted By
CORPORATE SALARY PACKAGE CAMPAIGN
STATE BANK OF INDIA
HDFC Life Linkedin Campaign
HDFC Life by Dentsu Webchutney
Adhil Shetty - LinkedIn Power Profile: Finance
BankBazaar.com
CEO's Personal-Branding Series on LinkedIn
Zolostays Property Solutions
Using LinkedIn to Deliver Performance for Canara HSBC
Canara HSBC OBC Life Insurance by SVG Media (Columbus India)
6. Best use of Twitter
Entry Name
Client/Submitted By
How Durex Kohinoor’s desi flavours brought roleplay to Indian bedrooms.
Reckitt Benckiser India by Havas Media Group India
#PowerlessQueen
Project Nanhi Kali by WATConsult
Badhaai Ho
Junglee Pictures by The Small Big Idea
#KidsNotforsale
Save The Children by WATConsult
Durex Air - The Condom for Condom Haters
Reckitt Benckiser India by Havas Media Group India
Jaadu Ki Jhappi
Fox Star Studios
American Tourister’s Swagpack introduces Social Media to real icons of swag
Samsonite by Interactive Avenues
7. Best use of YouTube
Entry Name
Client/Submitted By
Kaya Vs. The Internet: The True Expert
Kaya by Schbang
Women Reclaim their Streets to MakeYourCitySafe
Volvo Cars India by Mindshare
The Lallantop Chunav Yatra
TV Today Network Limited
Isse Apni Hi Gaadi Samjho
Uber Technologies Inc. by TLG India (Performics India)
#GiveSubtitlesToSuicide
Suicide Prevention India Foundation by WATConsult
MOBILE AND APP AWARDS
1. Best Consumer Mobile Service
Entry Name
Client/Submitted By
Bloomberg Quint WhatsApp Campaign
Dentsu Aegis Media India by Bloomberg Quint
Sonata Sharodia Guide 2018
Titan by Wavemaker
Jio Cricket Play Along- Darshak Bane Khiladi
Reliance Jio Infocomm
2. Best Enterprise Product or Service
Entry Name
Client/Submitted By
ENO Rural Engagement Campaign
IMI Mobile
Quixxi Security
Lakeba
Best Enterprise Product or Service
Betterworld Technology (Zeta)
3. Best Innovative Mobile App
Entry Name
Client/Submitted By
Hello English Application
Intap Labs
Whistleblowing app by Makkal Needhi Maiam
Interaction One Solutions
Think & Learn
BYJU'S
4. Most Innovative Start-up App
Entry Name
Client/Submitted By
Like App
Like by Alphabet Consulting
hoichoi
Hoichoi Technologies
DocOnline - Get HealthCare Anywhere - Telemedicine
DocOnline Health India
PAYMENT AND FINTECH AWARDS
1. Best Banking Tech of the year
Entry Name
Submitted By
BankBazaar Paperless Stack for 30-min credit approval
A & A Dukaan Financial Services
LastMile blockchain banking
Avenues Payments India
Sarvatra EFT Switching Services
Sarvatra Technologies
2. Best Digital Payment Processor
Entry Name
Submitted By
PayPLUS Unified Payment Acceptance
Mahindra Comviva Technologies
CCAvenue
Infibeam Avenues
Airpay Payment Services
Airpay Payment Services
3. Best Insurance Tech of the year
Entry Name
Submitted By
Riskcovry.com (UMBO IDTech)
UMBO IDTech (Riskcovry.com)
PolicyX.com
PolicyX
‘Self-Video Cashless Claims’- Making Insurance Seamless
Policybazaar.com
4. Best Lending Tech of the Year
Entry Name
Submitted By
Lendingkart Group
Lendingkart Technologies
ZestMoney
Camden Town Tech
LazyPay
PayU Payments
5. Best Mobile Payment Product or Service
Entry Name
Submitted By
PhonePe Open Payments App
PhonePe
Democratizing Digital Money
Nucleus Software Exports (Payse)
LazyPay
PayU Payments
6. Best Payment Technology/Solution provider
Entry Name
Submitted By
Digital payments platform for enterprises and govt.
Ezetap Mobile Solutions
PayMate & Business Payments Made Easy
PayMate India
Instamojo Technologies
InstaMojo
ToneTag
ToneTag
7. Best Prepaid Card Solution
Entry Name
Submitted By
tmw - Neo banking platform
The MobileWallet (The MobileWallet)
Digitizing Payments for Employee Tax Benefits, Corporate Incentives & Gifting
IDFC Bank
Expense Benefits Cards
Zaggle Prepaid Ocean Services
8. Most Innovative Fintech Data Solution Provider
Entry Name
Submitted By
Perfios Software Solutions
Perfios Software Solutions
Signzy Technologies
Signzy Technologies
Smart Loan Disintermediation Ecosystem
Online PSB Loans
9. Most Innovative Money Transfer Product/Service
Entry Name
Submitted By
IndusInd Bank
IndusInd Bank
Digitally Transfer Money Overseas
Instarem
RemitMoney By Axis Bank
Axis Bank
10. Most Innovative Wealth, Asset and Investment Management Service/Product
Entry Name
Submitted By
Finzy
Bridge Fintech Solutions
Paytm Money
Paytm Money
Wealth, Asset Management
Valuefy Solutions
TECHNOLOGY AWARDS
1. Alexa Emerging Voice Tech Brand Partner
Team Name
Indusind Bank
DISH TV India
PVR Digital - PVR Cinemas
2. Alexa Emerging Voice Tech Developer
Team Name
Aviral Aggarwal
Soup Studios, Neudesic LLC
Smart Voice Studio
3. Best Digital API
Entry Name
Client/Submitted By
Best Digital API - Messaging
Solutions Infini Technologies
Mere10Guz & SankalpTaru Twitter API
Reckitt Benckiser India by Interactive Avenues
Effective use of Native Advertising through ContentDB
Zirca Digital Solutions
Open Banking
Kotak Mahindra Bank
4. Best Tech for Advertising
Entry Name
Client/Submitted By
Isse Apni Hi Gaadi Samjho
Uber Technologies Inc. by TLG India (Performics India)
When India Dared To Stare
Madison Media
SonyLIV Video PN
SonyLIV
Industry first Google branded Assistant - MarutiSuzuki
Maruti Suzuki by Grapes Digital
5. Best Tech for E-Commerce
Entry Name
Client/Submitted By
Best Tech for E-commerce- Velozes
SVG Media (Columbus India)
HungerBox
HungerBox
6. Best Tech for Education
Entry Name
Client/Submitted By
Best Tech for Education
Simplilearn
Toppr
Toppr Technologies
UpGrad
UpGrad
7. Best Tech for Health
Entry Name
Client/Submitted By
DocOnline - Get HealthCare Anywhere - Telemedicine
DocOnline Health India
Max Bupa GoActive
Text100 INDIA
End to End Supply Chain Automation of Menstrual Hygiene Scheme across the state of Maharashtra under the name "ASMITA"
Yes Bank
8. Best Tech for Media
Entry Name
Client/Submitted By
Quintype- The Platform publishers love to use
Quintype Technologies India
Purple: The Non Human Data Scientist
Hindustan Unilever Limited by GroupM Media India
NDTV HOP [LIVE]
NDTV Convergence
When India Dared To Stare
Madison Media
9. Best Tech for Retail
Entry Name
Client/Submitted By
Digital Transformation at Mahindra Automotive Dealerships
Mahindra and Mahindra
Watch Now Buy Now by fbb
Social Kinnect
Shelfie
Lakeba
10. Best use of Bots
Entry Name
Client/Submitted By
Jio Interact- Humane AI for the next billion internet users
Reliance Jio Infocomm
Zero
Red Chillies Entertainment
Niki.ai
Niki.ai
11. Best use of IoT
Entry Name
Client/Submitted By
Radio Logger : The Radio App Monitor Cop (Patent Filed) (For Ministry of Information & Broadcast)
ADG Online Solutions
Bharti Infratel - Smart Lighting Solution
Bharti Infratel
India’s First IoT Based Building Management System
Surmount Energy Solutions
12. Best use of Machine Learning
Entry Name
Client/Submitted By
Video Statement
IIFL Investment Managers
ABHED/PAIS
Staqu Technologies
Enixta -- AN ai company
ENIXTA Innovations
13. Most Digitally Enabled Organization
Entry Name
Client/Submitted By
Digital Transformation -Technology-Driven Operations
Invesco
Most Digitally Enabled Organization
Perfios Software Solutions
Aditya Birla Health Insurance
Aditya Birla Health Insurance
DIGITAL SOCIAL AND ECONOMIC EMPOWERMENT AWARDS
1. Best use of Internet for Social and Economic Development
Entry Name
Client/Submitted By
Radio City Kar Mumbaikar
Music Broadcast
Jayanagar Jaguars Saree Run
Jayanagar Jaguars by Hiveminds
The Better India- A Positive Impact Media Platform
The Better India
Financial Inclusiveness and Transformation with Retailer Assisted Model
Aditya Birla Payments Bank
NirogStreet
NirogStreet
2. Best use of Mobile for Social and Economic Development
Entry Name
Client/Submitted By
DIGITAL GRAM PRATINIDHI
RAMINFO
Million Sparks Foundation
Million Sparks Foundation
Whistleblowing app by Makkal Needhi Maiam
Interaction One Solutions
3. Best use of technology to drive/execute CSR initiative
Entry Name
Client/Submitted By
Whistleblowing app by Makkal Needhi Maiam
Interaction One Solutions
Adult Literacy Program
Tata Consultancy Services
Friendship 1 vs Drunk Driving 0
Mindshare India
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