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Shortlisted Entries

DIGITAL ADVERTISING AWARDS
Coming soon
1. Best App/Game used for Marketing
Entry Name
Client/Submitted By
Cricket gamification for cards acquisition along with preference performance
Citibank India by Publicis
Ok, Flipkart, Deliver Exponential Results
Flipkart Internet
Raktanchal
MX Media & Entertainment
Safety First Ludo
Tata Motors by WATConsult
2. Best Brand Awareness Campaign using Mobile
Entry Name
Client/Submitted By
Domino's Introduces Zero Contact Delivery in India
Jubilant FoodWorks (Domino's India) by HiveMinds
Games 24x7 In Association With Affle's MAAS Platform
Games 24x7 by Affle India
Gulf Oil - Jamoora Tesan
Gulf Oil Lubricants India by ENIL
Khatabook App
Khatabook by ADJ Utility Apps Pvt Ltd
Pepsi Upends Age-Old Assumptions About Singlehood On Valentine'S Day.!
PepsiCo India by Wunderman Thompson
3. Best Data Driven Marketing Strategy
Entry Name
Client/Submitted By
Angel Broking Smart Sauda Campaign
Angel Broking by Dentsu Aegis
Finserv MARKETS - Data Driven Marketing
Bajaj Finserv Direct
Games 24x7 In Association With Affle's MAAS Platform
Games 24x7 by Affle India
Johnsons Baby: Helping Moms choose the best in Baby care
Johnson & Johnson by Interactive Avenues
TATA Tea Premium - Dil se rich Dilli | Paytm Ads
Tata Consumer Products by One97 Communications (Paytm)
4. Best Digital Integrated Campaign
Entry Name
Client/Submitted By
#TaxFever - Axis Mutual Fund
Axis Mutual Fund by Mirum Digital
HDFC Bank Festive Treats 2020
HDFC Bank by Publicis Media - Performics
Karte Ja Badhte Ja PhonePe
PhonePe
The Cover Qawwali
IndiaFirst Life Insurance
Think Quality. Think Equity. Think Motilal Oswal.
Motilal Oswal Financial Services
5. Best Display Campaign
Entry Name
Client/Submitted By
Domino's Introduces Zero Contact Delivery in India
Jubilant FoodWorks Limited (Domino's India) by HiveMinds
Kingfisher #StayAtHome
Kingfisher by InMobi
Kingfisher Ultra #PerfectFroth
Kingfisher Ultra by InMobi
Ok, Flipkart, Deliver Exponential Results
Flipkart Internet
Zimmedari Se Tayyari, YES BANK
YES BANK
6. Best Email Marketing Campaign
Entry Name
Client/Submitted By
First in the industry personalised fare drop/ discount emailer campaign
IndiGo (InterGlobe Aviation) by iCubeswire
KNORR Brown Sauces & Intense Flavours Launch
Unilever Food Solutions by Rage Communications
LOP (Loan on Phone)
Citibank India by Publicis
Sovereign Gold Bond - Emailer Campaign
Geojit Financial Services by Mirum Digital
7. Best Execution of Performance Campaign
Entry Name
Client/Submitted By
aha - Subscription campaign | Paytm Ads
Arha Media &Broadcasting Private Limited by One97 Communications (Paytm)
KreditBee: Bringing Dreams to Life
KreditBee by InMobi
P&G iTrial Digital Sampling by ValueFirst
P&G by ValueFirst Digital Media
Vidyakul-PlusYou
Vidyakul by Flickstree Productions
Zivame In Association With Affle's RevX Platform
Zivame by Affle India
8. Best Lead Generation Campaign through Mobile
Entry Name
Client/Submitted By
digiabank Digital Acqusition Matrix
DBS bank India by Publicis Media - Performics
Games 24x7 In Association With Affle's MAAS Platform
Games 24x7 by Affle India
KreditBee: Bringing Dreams to Life
KreditBee by InMobi
Meesho Empowers Women to start their Business with Zero Investment
Meesho by InMobi
Zivame In Association With Affle's RevX Platform
Zivame by Affle India
9. Best Messaging Campaign
Entry Name
Client/Submitted By
Getting India to Smile with Lay's
PepsiCo by Wunderman Thompson
Mat Kar Forward
TikTok India by Kinnect
10. Best Mobile Search Campaign
Entry Name
Client/Submitted By
IndusInd Bank leverages Discovery Ads to drive Savings Account Openings
IndusInd Bank by Dentsu Aegis
MSIL Mobile Search Campaign
Maruti Suzuki India Limited by Hakuhodo Sync
Using Mobile Search to align with changing preferences of online grocery buyers
bigbasket by HiveMinds
11. Best Omni-channel Campaign Management & Marketing Automation
Entry Name
Client/Submitted By
D Strong Active life
Abbott India Limited
Games 24x7 In Association With Affle's MAAS Platform
Games 24x7 by Affle India
Lifestyle Pvt Ltd
Lifestyle Pvt Ltd by Singleinterface
The Cover Qawwali
IndiaFirst Life Insurance
Zivame In Association With Affle's RevX Platform
Zivame by Affle India
12. Best Search Marketing Campaign
Entry Name
Client/Submitted By
Care Health Insurance by AdLift
Care Health Insurance by AdLift Marketing
Ferns N Petals spreads happiness by enabling gifting for millions of Indians
Ferns N Petals by InMobi
Tata Health SEO Performance
Tata Health by Social Panga
Titan Eye Plus by AdLift
Titan Eye Plus by AdLift Marketing
Topical Campaign - Union Budget 2020
Jubilant FoodWorks (Domino's India) by HiveMinds
13. Best use of AR/VR in a Marketing Campaign
Entry Name
Client/Submitted By
Dell G5 15 Gaming Laptop
Dell by Affinity Global Advertising
Facebook AR blink, Rotate & Zoom experience to explore the all-new Vitara Brezza
Maruti Suzuki India Limited by Hakuhodo Sync
Philips Hue
Signify Innovations India by Affinity Global Advertising
14. Best use of Native Advertising
Entry Name
Client/Submitted By
A Canvas for Self-Expression
Royal Enfield (A unit of EICHER MOTORS)
Games 24x7 In Association With Affle's MAAS Platform
Games 24x7 by Affle India
Ok, Flipkart, Deliver Exponential Results
Flipkart Internet
World's Largest Consumer Connect Program with Food Hospitality Industry through Facebook Live by Amul
Gujarat Cooperative Milk Marketing Federation (Amul)
Zivame In Association With Affle's RevX Platform
Zivame by Affle India
15. Best Viral Marketing Campaign
Entry Name
Client/Submitted By
#HarSafarMeinSathDe
Chalo (Zophop Technologies)
An Ode to the Heart Work
PepsiCo by Wunderman Thompson
Fevicol's #MyFevicolAd
Fevicol by Schbang
How India Celebrated 'Being Single' On Valentine'S Day
PepsiCo India by Wunderman Thompson
How Pepsi Brought Back Salaam-Namaste Into Pop Culture With Swag.
PepsiCo India by Wunderman Thompson
16. Online Interactive Marketing
Entry Name
Client/Submitted By
Bigg Boss 13 Asli Fans Integrated Campaign
Viacom18 Digital Venture
Kia Sonet Voice Enabled Campaign
Kia Motors India by Innocean Worldwide India
Kingfisher #StayAtHome
Kingfisher by InMobi
Mondelēz helps Cadbury lovers unlock a sweet surprise
Cadbury-Mondelez by InMobi
MoneyTap Playable Ads
MoneyTap
17. Online Video
Entry Name
Client/Submitted By
Mondelēz helps Cadbury lovers unlock a sweet surprise.
Cadbury-Mondelez by InMobi
Oaksmith® Gold - Peg It Higher
Beam Suntory India by FrogIdeas
The Little Burglar - Volkswagen
Volkswagen India
TVS StarCity+ - #AwazUpar Campaign
TVS Motors - TVS StarCity+ by Kinnect
Unstoppable India
PhonePe
DIGITAL CONTENT AWARDS
1. B2B Content Campaign
Entry Name
Client/Submitted By
Automation Masterclass
Automation Anywhere
Build & Grow Series - HSBC Commercial Banking (CMB)
HSBC by PHD Media
Omni Collect - HSBC Commercial Banking (CMB)
HSBC by PHD Media
Taiyaar Hai Hum
PSI PHI GLOBAL SOLUTIONS PRIVATE LIMITED by ITW Playworx
Technology Wizards 2020
VMware India by 9.9 Group
2. B2C Content Campaign
Entry Name
Client/Submitted By
#menbuypads
Pee Safe (Raho Safe)
Ab Dandruff Hatao
Himalaya Hair Care by Webenza India
Add An Ad
HDFC Bank by Kinnect
Discover More with Poetry
Ford India
Oaksmith® Gold - Peg It Higher
Beam Suntory India by FrogIdeas
3. Best Brand- Influencer Collaboration
Entry Name
Client/Submitted By
Ab Cricket Buzzega
Cricbuzz by WATConsult
Avrodh: The Siege Within
Sony LIV by WHITE RIVERS MEDIA
CARS24 Advantage
Cars24
Dark Fantasy #ALotCanHappenInside
ITC Limited by The Digital Street LLP
Pepsi & The Ultimate Bachelor Upends Age-Old Assumptions About Singlehood On Valentine'S Day
PepsiCo India by Wunderman Thompson
Safe SPACES - Best Brand Influencer Collab
Welspun Global by 21n78e Creative Labs
4. Best Use of Mobile for Content Marketing
Entry Name
Client/Submitted By
How India Rediscovered Salaam-Namaste With Swag During Covid.
PepsiCo India by Wunderman Thompson
Intertainer 2020
The Zoom Studios, Times Network
Kya Plan Hai
United Breweries by Bobble AI
McDowell's No1 Soda No1YaariJam
Diageo India by Hungama Digital Media Entertainment
New 2020 Dzire - Facelift Launch
Maruti Suzuki India Limited by Hakuhodo Sync
5. Best Use of Real-Time Streaming
Entry Name
Client/Submitted By
Health From Home campaign
Aditya Birla Health Insurance
Honda Big Wing H'ness CB350 Digital (Virtual) Launch | September'20
Honda Motorcycle & Scooter India by ESP Films
Live From Home
Asian Paints by Kinnect
Sangeet Setu - The Bridge that Connnected A Billion Hearts
ISRA by Moving Pixels
World's Largest Consumer Connect Program with Food Hospitality Industry through Facebook Live by Amul
Gujarat Cooperative Milk Marketing Federation Limited (Amul)
5. Best User-Generated Content used for a Campaign
Entry Name
Client/Submitted By
How Pepsi & The Swag Generation Revived Salaam-Namaste As The Right Way To Greet During Covid
PepsiCo India by Wunderman Thompson
Kurkure X ShareChat
Kurkure by Mohalla Tech
Vivel #VoiceOfArt
ITC by The Digital Street LLP
World's Largest Consumer Connect Program with Food Hospitality Industry through Facebook Live by Amul
Gujarat Cooperative Milk Marketing Federation Limited (Amul)
Yellow wali beetle challenge
The Zoom Studios, Times Network
7. In-house Content Campaign
Entry Name
Client/Submitted By
B Natural Fruit Beverage: Hum Honge Kamyaab Har Din
ITC Foods by TPGLOBAL CREATIONS
Celebrating New Beginnings with #KhushiyonKaShreeGanesh
TVS Motor Company
Flick presents “Nice To Meet You”
The Zoom Studios, Times Network
NEWJ Munchies
New Emerging World of Journalism Pvt Ltd (NEWJ)
Project COV-ER-ALL - A public awareness campaign on safe travel by ixigo
ixigo
8. Most Consistent Excellence in Digital Publishing
Entry Name
Client/Submitted By
Angel Academy
Angel Broking by Qrius
Asian Paints
Asian Paints by Kinnect
Consistent Digital Content Publishing
TVS Motor Company
NEWJ Daily Publishing
New Emerging World of Journalism Pvt Ltd (NEWJ)
Trip Story - Riding Through the Lockdown
Royal Enfield (A unit of EICHER MOTORS LIMITED)
SOCIAL MEDIA AWARDS
1. Best Social Influencer Campaign
Entry Name
Client/Submitted By
Add An Ad
HDFC Bank by Kinnect
Facebook: Social For Good Liveathon
20:20 MSL
How Pepsi & The Swag Generation Revived Salaam-Namaste In The Time Of Covid.
PepsiCo India by Wunderman Thompson
Mentos Friendship Day
Perfetti Van Melle India
Pepsi & The Ultimate Bachelor Upends Age-Old Assumptions About Singlehood On Valentine'S Day
PepsiCo India by Wunderman Thompson
2. Best use of Facebook
Entry Name
Client/Submitted By
#ShopSmall - American Express
American Express
Harley Davidson India x NEWJ
Harley Davidson India by NEWJ - New Emerging World of Journalism
Health From Home campaign
Aditya Birla Health Insurance
SOCIAL MEDIA MANAGEMENT (SMM)
Campbells ANZ by Rage Communications
World's Largest Consumer Connect Program with Food Hospitality Industry through Facebook Live by Amul
Gujarat Cooperative Milk Marketing Federation (Amul)
3. Best use of Instagram
Entry Name
Client/Submitted By
Add An Ad
HDFC Bank by Kinnect
Intertainer 2020
The Zoom Studios, Times Network
The Art Of Motorcycling
Royal Enfield (A unit of EICHER MOTORS LIMITED)
Vivel #VoiceOfArt
ITC by The Digital Street LLP
Your Dark Side
Voot Select, Viacom 18 Digital Ventures by BC Web Wise
4. Best use of LinkedIn
Entry Name
Client/Submitted By
Her Fresh Start
Great Learning
Talentedge LinkedIn Campaign
Arrina Education Services
5. Best use of Twitter
Entry Name
Client/Submitted By
#Binod
Paytm (One97 Communications)
#CNBCTV18Tweetathon
CNBC-TV18
BEST USE OF TWITTER - Yoga Day Campaign
STATE BANK OF INDIA
Kia Sonet World Premiere Heart To Remind Campaign
Kia Motors India by Innocean Worldwide India
6. Best use of YouTube
Entry Name
Client/Submitted By
Care will Overcome - the Global Anthem of Hope
Bajaj Allianz General Insurance by WATConsult
Hershey's #HappyAtHome Campaign
The Hershey Company by Foxymoron
Honda Big Wing H'ness CB350 Digital (Virtual) Launch | September'20
Honda Motorcycle & Scooter India by ESP Films
Mahindra Supro Hd Series Bs6 Zyada Profit Naya Josh
Mahindra & Mahindra
MOBILE AND APP AWARDS
1. Best Consumer Mobile Service
Entry Name
Client/Submitted By
Aaj Tak Digital
TV Today Network
MX Player
MX Media & Entertainment
MyJio - Gateway to Digital Life
Jio
2. Best Enterprise Product or Service
Entry Name
Client/Submitted By
Empowering leadership with real-time insights for intelligent governance through TCS Digital Enterprise Governance Suite
Tata Consultancy Services
Paytm All-in-One Payment Gateway
Paytm (One97 Communications)
SBI Mitra - Transformative Digital Application
SBI Funds Management
3. Best Innovative Mobile App
Entry Name
Client/Submitted By
Mitron TV
Mitron TV
MyJio - Gateway to Digital Life
Jio
Simply Save App - Conversational Commerce
Nippon India Mutual Fund
4. Most Innovative Start-up App
Entry Name
Client/Submitted By
Chalo App
Chalo (Zophop Technologies)
Paytm Money
Paytm Money by One97 Communications
Public App
Public App by Inshorts
PAYMENT AND FINTECH AWARDS
1.Best Fintech and Bank Collaboration
Entry Name
Submitted By
Digital Loan Platform for Gramin Bank for Farmers in India
WhatsLoan-WTSLN Fintech
For The Blue Collar NRI Remitter
Western Union Services
Innovative Banking Services during floods
Pay Point
2. Best Fintech Growth Story
Entry Name
Submitted By
BharatPe- Building for Bharat
BharatPe (Resilient Innovations)
ETMONEY
ETMONEY by Times Internet Ltd
Paytm
Paytm (One97 Communications)
3.Best use of technology in FinTech
Entry Name
Submitted By
FlexPay
Vivifi India
Lyra last-mile connectivity solution for rural India
Lyra Network
mTerminal100
Mantra Softech India
Payswiff SET App
Payswiff
Solving for Everyday banking customer pain point
DBS Bank India
4.Excellence in Business Lending
Entry Name
Submitted By
KredX
Minions Ventures (KredX)
U GRO Capital
U GRO Capital
5. Excellence in Consumer Lending
Entry Name
Submitted By
Finserv MARKETS - Lending
Bajaj Finserv Direct
Paisabazaar.com - Ushering a new era of digitized lending
Paisabazaar.com
Paytm Postpaid
Paytm (One97 Communications)
6. Excellence in Insurance
Entry Name
Submitted By
Aditya Birla Health Insurance1
Aditya Birla Health Insurance
Enabling customers to safeguard themselves against unfortunate financial losses via safe and credible insurance products from trusted partners at affordable prices
PhonePe
7. Excellence in Payments
Entry Name
Submitted By
BharatPe- Enabling payments for millions of merchants.
BharatPe (Resilient Innovations)
Excellence in Payments
Simpl
Unified Payment Platform by Ingenico ePayments (a Worldline brand)
Ingenico ePayments India
8. Excellence in Wealth management
Entry Name
Submitted By
ETMONEY
ETMONEY by Times Internet
Helping customers build long term wealth via investments in Mutual Funds
PhonePe
Scripbox
Scripbox
9. Most Innovative Digital Bank
Entry Name
Submitted By
FamPay (UPI and Numberless card for teenagers /minors)
FamPay
Open Financial Technologies Pvt. Ltd
Open Financial Technologies
10. Most Innovative RegTech solution
Entry Name
Submitted By
Karza Technologies - Innovation in RegTech
Karza Technologies
Video KYC- Remote Digital onboarding
Signzy Technologies
TECHNOLOGY AWARDS
1. Best Digital API
Entry Name
Client/Submitted By
Lifestyle Pvt Ltd
Singleinterface
Pine Labs PoS App Marketplace
Pine Labs
QwikGift API - Steering Brands Through the Pandemic
Qwikcilver Solutions
2. Best Tech for Advertising
Entry Name
Client/Submitted By
Airtel Brutus - Aankhen Kholo
Airtel by Affinity Global Advertising
Made for Growth, Built for App Marketers
RevX powered by Affle
Mahindra Furio AR VR
Mahindra Truck and Bus
3. Best Tech for E-Commerce
Entry Name
Client/Submitted By
Enabling Phygital Engagement in the COVID-era
Vizury powered by Affle
Made for Growth, Built for App Marketers
RevX powered by Affle
Smaarpulse means less confused customers!!
Enixta Innovations
4. Best Tech for Education
Entry Name
Client/Submitted By
Best Tech for Education
upGrad Education
Infosys Wingspan Learning Platform
Infosys
Mercer | Mettl Remote Proctoring Solution Suite
Mercer | Mettl by India Innovation
5. Best Tech for Health
Entry Name
Client/Submitted By
HealthifyMe
HealthifyMe
ImpactGuru.com: Disrupting how healthcare is financed by helping patients fund medical expenses
Impact Guru Technology Ventures
MFine
MFine (Novocura Tech Health)
6. Best UI & UX Design
Entry Name
Client/Submitted By
Arena Animation Website Revamp
Aptech
Best Website - UI/UX Design
Social Panga
digibank by DBS - The Unbank
DBS Bank India
Times Prime
Times Internet
World's Largest Rangoli
Kokuyo Camlin by BC Web Wise
7.Best use of AR/VR in Gaming/Gamification
Entry Name
Client/Submitted By
ComXR AR/VR Platform
ComXR
Kingfisher #StayAtHome
Kingfisher by InMobi
Kingfisher Ultra #PerfectFroth
Kingfisher Ultra by InMobi
8.Best use of Bots (Chat and Voice)
Entry Name
Client/Submitted By
Conversational Commerce
Nippon India Mutual Fund
New & Improved TARA - AI Travel Assistant
ixigo
REXA- Intelligent Assistant for improved recruitment experience
Tata Consultancy Services
9.Best use of Emerging Tech
Entry Name
Client/Submitted By
Analogue to Digital - Making Lending end-to-end digital through Paisabazaar Stack - An industry-first initiative
Paisabazaar.com
Flickstree - Plusyou
Flickstree Productions
InstaSpect
ICICI Lombard General Insurance
DIGITAL SOCIAL AND ECONOMIC EMPOWERMENT AWARDS
1. Best use of Internet for Social and Economic Development
Entry Name
Client/Submitted By
IndiaMART Online Associate Program
IndiaMART InterMESH
Using Digital to Reach 11 Million People Resulting in 50k donors to feed COVID-hit communities
HiveMinds Innovative Market Solutions
World's Largest Consumer Connect Program with Food Hospitality Industry through Facebook Live by Amul
Gujarat Cooperative Milk Marketing Federation Limited (Amul)
2. Best use of Mobile for Social and Economic Development
Entry Name
Client/Submitted By
Happydent Sparkling Smiles
Perfetti Van Melle India by Grapes Digital
India's App Store : Indus App Bazaar
Indus OS
Khatabook App
Khatabook by ADJ Utility Apps
3. Best use of technology to drive/execute CSR initiative
Entry Name
Client/Submitted By
Academic transformation on wheels
IntrerGlobe (IndiGo) Aviation by iCubeswire
ImpactGuru.com: Disrupting how healthcare is financed by helping patients fund medical expenses
Impact Guru Technology Ventures
Pepsi Helps Provide 2.5 Million Meals To Lockdown Affected Restaurant Workers During Covid.
PepsiCo India by Wunderman Thompson
SPECIAL AWARDS
Winners will be announced in the LIVE EVENT



Final winners for all categories will be announced on 20th January 2021 in the LIVE EVENT




For any queries, please reach out to: Yatin Dharne | 90297 33507 | yatin@iamai.in